The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through.  

Paid media can help you solve this puzzle. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant’s Chief Strategy Officer, Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence. 

They discuss: 

• The core components of digital fundraising and marketing 

• How your owned media can help you launch a paid media strategy 

• Why it’s crucial to get your marketing and development teams on the same page 

• How even small nonprofits with limited budgets can make a big impact through paid media 

Your owned media will help you maintain awareness with your constituents, but paid media is the key to jumpstarting deep donor relationships.