Pursuant: Your Direct Response Fundraising Agency
We are the only full-service fundraising and marketing agency in the country with the ability to provide strategies across all giving levels and all communication channels. Pursuant is structured to complement your staff and existing partners.
Together, we create experiences that drive results.
All channels. All levels.
Direct Mail | Digital | Media | Acquisition & Annual Fund | Mid-Level & Upgrade
Direct Response
We are the only full-service fundraising and marketing agency in the country with the ability to provide strategies across all giving levels and all communication channels. Pursuant is structured to complement your staff and existing partners.
Together, we create experiences that drive results.
All channels. All levels.
Direct Mail
Direct mail continues to be an integral part of a thriving nonprofit marketing strategy and direct response fundraising program. We develop each campaign within the context of your organization’s current ecosystem, deploying our strategists, creative team, print production specialists, and a full mail house with state-of-the-art printers. From strategy to analysis, we subscribe to a rigorous discipline of controlled testing that honors your existing revenue while driving growth through breakthrough packages.
Direct Mail
Direct mail continues to be an integral part of a thriving nonprofit marketing strategy and direct response fundraising program. We develop each campaign within the context of your organization’s current ecosystem, deploying our strategists, creative team, print production specialists, and a full mail house with state-of-the-art printers. From strategy to analysis, we subscribe to a rigorous discipline of controlled testing that honors your existing revenue while driving growth through breakthrough packages.
Digital
Pursuant has been delivering direct response digital marketing and fundraising results for more than two decades. Our digital team includes leaders with deep and diverse experience across all digital disciplines, channels, and platforms, including comprehensive email strategy, web production, UX, and more. Working in concert with our direct mail team, they enhance the natural relationship between the two channels to provide your organization with more impactful fundraising and marketing strategies.
Digital
Pursuant has been delivering direct response digital marketing and fundraising results for more than two decades. Our digital team includes leaders with deep and diverse experience across all digital disciplines, channels, and platforms, including comprehensive email strategy, web production, UX, and more. Working in concert with our direct mail team, they enhance the natural relationship between the two channels to provide your organization with more impactful fundraising and marketing strategies.
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Media
Digital media offers a powerful way to expand awareness with nonprofit marketing to acquire donors. But the landscape is constantly evolving, making it challenging to keep up with best practices. Our team complements yours, serving as your expert partner in the following areas of direct response fundraising: social media, paid online advertising, paid and organic search, and SMS Engagement.
Media
Digital media offers a powerful way to expand awareness with nonprofit marketing to acquire donors. But the landscape is constantly evolving, making it challenging to keep up with best practices. Our team complements yours, serving as your expert partner in the following areas of direct response fundraising: social media, paid online advertising, paid and organic search, and SMS Engagement.
Acquisition & Annual Fund
A catalyst for growth, acquisition is essential to driving engagement that allows you to deliver on your mission. Blending rich analytics with authentic storytelling, Pursuant believes that acquisition should be measured in both short-term volume and long-term value. We establish your unique value, layer in an attention-capturing offer, and align your messages with the ideal audience. The result is direct response fundraising and marketing with a quicker conversion rate, higher average gift, increased gift frequency, and greater long-term value.
Acquisition & Annual Fund
A catalyst for growth, acquisition is essential to driving engagement that allows you to deliver on your mission. Blending rich analytics with authentic storytelling, Pursuant believes that acquisition should be measured in both short-term volume and long-term value. We establish your unique value, layer in an attention-capturing offer, and align your messages with the ideal audience. The result is direct response fundraising and marketing with a quicker conversion rate, higher average gift, increased gift frequency, and greater long-term value.
Mid-Level & Upgrade
Mid-level and annual fund upgrades are the hidden gems of direct response fundraising. Working as a systematic, integrated, and data-driven lead generation engine, mid-level donor enhancements increase revenue in the short term while creating a pipeline of prospects for repeatable upgrades to major and planned giving. We create deliberate pathways that support acquisition of new donors at the mid-level, drive the intentional upgrade of annual fund donors to mid-level and when necessary, allow mid-level to serve as a resting place for your most generous donors who may be between major gifts.
Mid-Level & Upgrade
Mid-level and annual fund upgrades are the hidden gems of direct response fundraising. Working as a systematic, integrated, and data-driven lead generation engine, mid-level donor enhancements increase revenue in the short term while creating a pipeline of prospects for repeatable upgrades to major and planned giving. We create deliberate pathways that support acquisition of new donors at the mid-level, drive the intentional upgrade of annual fund donors to mid-level and when necessary, allow mid-level to serve as a resting place for your most generous donors who may be between major gifts.
Case Studies
We are committed to relationships and results.
Case Studies
We are committed to relationships and results.
Mary Beth Pate
Executive Director, Marketing & Philanthropy Communications
Blake Silverstrom
Vice President of Donor Engagement
Krista Byers
National Director of Integrated Fundraising
Bente Weitekamp
Vice President of Development
Cathy Hyman
Director, Gift Records and Acknowledgements at Children’s Medical Center Foundation
Bruce Everhart
Vice President, Donor Development and Channel Strategy
Vanessa Andrews
Chief Development Officer
Continue the Conversation
There’s a reason why leaders of today’s premier organizations select Pursuant as their partner. Learn how Pursuant can help your organization find, engage, and activate donors with direct response fundraising and nonprofit marketing to get the results you need.
