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Pursuant is now part of Allegiance Group - Read More

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Inspired by your mission.
Committed to your results.

As a fundraising and marketing agency, exclusively serving the nonprofit sector, we develop and deploy strategies to improve results. Grounded in analytics and powered by our GivingDNA donor engagement platform, we extend your impact by allowing more people to experience the joy of giving.

Learn More
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Inspired by your mission. Committed to your results.

As a fundraising and marketing agency, exclusively serving the nonprofit sector, we develop and deploy strategies to improve results. Grounded in analytics and powered by our GivingDNA donor engagement platform, we extend your impact by allowing more people to experience the joy of giving.

Learn More

People first. Always.

Our team brings decades of practical experience in leadership roles with premiere non-profit organizations. We serve as a seamless extension of your team, maximizing the value of our collective thinking. Together, we develop and deliver strategies centered on the most important people of all – your donors. The results speak for themselves.

Trent-Ricker
Alyssa-Boger-1
Garry-Arrasmith

The Pursuant Way

We are committed to helping you create meaningful experiences that allow more donors to change the world through your mission.

Our strategies are informed through a lens that blends your purpose, the supporter’s behavior, and the unique characteristics that motivate them to give. We embrace the realities of your current program while charting a new strategic path forward.

donor loyalty venn diagram

Raising more money. Powered by team + tools.

It starts with smart thinking and collaboration: your team and ours. Together, we’ll build a strategy and deploy these tools to accelerate results:

Direct
Response

The heart of our direct response fundraising services is storytelling. Blending a research-based approach with impactful language and design, we deliver compelling campaigns through direct mail, digital, phone, media and more.

Analytics
& Insights

We are passionate about data-driven fundraising strategies. Our actionable insights allow you to segment your messaging, tailoring how you speak to, and reach, your key audiences — at a level of investment that suits your needs.

GivingDNA
Platform

People are multidimensional and how you engage them should be, too. We help you discover, segment and identify your most valuable donors and advocates. GivingDNA empowers every member of your team across the giving pyramid.

Case Studies

We are committed to relationships and results.

Case Studies

We are committed to relationships and results.

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Washington-National-Cathedral
Virginia-Hospital-Center-Foundation

Changing the world has changed.

Donors want to be seen as true partners. Our campaigns don’t create transactions. They create exceptional donor experiences that inspire action, build loyalty, and help you deliver on your mission.

Engage and grow your supporters

Decode your supporters.

Understand each unique supporter using hundreds of attributes. Get insights and recommendations that predict who is most likely to join or stay with your cause and be moved to action.

Actionable insights in minutes.

Decode supporters
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Deliver donor-first segmentation.

Engage your audience with personalized content centered around them. Improve activation, conversion, and retention using donor-first segmentation.

Sophisticated analysis made easy.

Inspire donors to action.

Everyone deserves to experience the joy of giving. Our award winning storytellers connect deeply to your cause. With the donor experience in mind, we craft customized campaigns that drive constituents to take action around your mission.

Elevate the donor experience.

Inspire Donors
Build Authentic Donor Relationships

Build authentic donor relationships.

Our approach ensures that every strategy and decision is grounded in a holistic understanding of the human behind the data. We treat supporters like relationships, not transactions. Establish deep, personal connections to grow lifetime value.

Increase donor loyalty.

Decode supporters

Decode your supporters.

Understand each unique supporter using hundreds of attributes. Get insights and recommendations that predict who is most likely to join or stay with your cause and be moved to action.

Actionable insights in minutes.

home_2

Deliver donor-first segmentation.

Engage your audience with personalized content centered around them. Improve activation, conversion, and retention using donor-first segmentation.

Sophisticated analysis made easy.

Inspire Donors

Inspire donors to action.

Everyone deserves to experience the joy of giving. Our award winning storytellers connect deeply to your cause. With the donor experience in mind, we craft customized campaigns that drive constituents to take action around your mission.

Elevate the donor experience.

Build Authentic Donor Relationships

Build authentic donor relationships.

Our approach ensures that every strategy and decision is grounded in a holistic understanding of the human behind the data. We treat supporters like relationships, not transactions. Establish deep, personal connections to grow lifetime value.

Increase donor loyalty.

“Pursuant is a fantastic agency partner to Cleveland Clinic. Their rich background in analytics, technology and strategic insights has driven outstanding results for our team. They have truly become an extension of our team.”


Blake Silverstrom

“Our partnership with Pursuant has significantly changed the way we target, leverage and execute our mass marketing strategies. Their innovative solutions and expertise have resulted in measurable upticks in both our engagement activities and revenue. We trust their team to help us to better understand the relational needs of our investors, and how best we can serve them.”

Blake Silverstrom
Vice President of Donor Engagement

JDRF

“Pursuant helped us shake the trees to reveal our strongest general fund supporters.”

Krista Byers
National Director of Integrated Fundraising

Health Network Foundation

“By partnering with Pursuant, we have leveraged analytics and insights to gain a better understanding of the giving behaviors of our donors, employees, patients and our community. Their innovative solutions and expertise have helped to both evolve our internal culture and grow our revenue. As a result, we have developed strategies, both short and long term, to drive more meaningful relationships with our supporters.”

Bente Weitekamp
Vice President of Development

Children's Health

“Speaking as someone who is very territorial over our data, I feel 100% comfortable with the Pursuant team and your ability to slice and dice our data. Yesterday’s presentation was great!”

Cathy Hyman
Director, Gift Records and Acknowledgements at Children’s Medical Center Foundation

Moody Bible Institute

“We entrusted our reputation and financial health to Pursuant wisdom and strategy and they came through! Not only did our supporters love the connection with Moody, they happily responded! We regained their support- some lapsed as long as five years- and solidified our relationship for the future.”

Bruce Everhart
Vice President, Donor Development and Channel Strategy

Washington National Cathedral

“We knew something had to change. We needed new strategies and tactics for stewarding and retaining our existing donors.”

Vanessa Andrews
Chief Development Officer

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There’s a reason why leaders of today’s premier organizations select Pursuant as their partner. Learn how Pursuant can help your organization find, engage and activate donors to get the results you need.

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